BUILDING PUBLIC
SUPPORT FOR YOUR REAL ESTATE PROJECT
At Community Strategies Group Inc. we think of consensus building for your project as an "insurance policy" for obtaining entitlements.
Consensus building is the process of creating, developing and maintaining community support for a real estate project within the sphere of influence of the proposed development. Community Strategies Group, Inc. (CSG) specializes in building consensus and public support on behalf of real estate clients. CSG has helped to generate public consensus for some of North San Diego County's most important real estate projects.
Developers and landowners are learning that it is almost impossible to go into a community and build without the support of a majority of the community's residents, businesses and civic leaders. The challenge facing developers today is how to effectively communicate to all segments of their target audience and ultimately build support for their projects within those targets. Community Strategies Group, Inc. uses a wide variety of proven strategies to identify broad-based support for a project. Support is then organized and mobilized to help our clients win entitlements in a timely manner.
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PROVEN PROCESS
Community Strategies
Group, Inc. develops a methodology that is unique to each project. However there are
several key elements that are critical to generating consensus from all facets
of the community and - ultimately - obtaining project entitlements and
community support.
Our firm works in concert with some of the nation's top consultants in such areas as engineering, land use, environmental, economic, traffic, polling, lobbying, and telephone and direct mail services.
Traditionally, Community
Strategies Group, Inc. will:
- Act as an integral part of the development
team to create a targeted strategy
- Develop, manage and grow a community-based
support group
- Organize the community in support of project
for all public hearings
- Create effective marketing materials on the
client's project
- Garner and publicize significant endorsements
of the project from high-profile individuals and organizations
- Organize and implement ongoing letter writing
campaigns
- Strategize media campaigns
- Develop and place print and broadcast
advertising
- Write and distribute project newsletters
- Create and coordinate special events for
support groups and special on-site events
- Identify and secure speaking engagements
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